About Us
Facade by Sade is a leading smile design studio based in Māngere, New Zealand, with a growing presence in Australia. Specialising in high-quality Nifo Koula gold charms and tooth gem application, we are committed to delivering exceptional craftsmanship, cultural expression, and professional care.
Founded by Sade — a proud Māori creative, smile artist, and solo mother — Facade by Sade was built from the ground up in a home-based studio. This setup allows Sade to balance her passion for creating beautiful smiles with raising her children, proving that a thriving business can grow alongside a thriving whānau.
At Facade by Sade, we believe a smile is more than just appearance — it’s a reflection of personality, confidence, and identity. Each piece is designed and applied with precision, using safe and proven techniques in a clean, professional environment. From subtle sparkles to bold gold statement pieces, we work closely with every client to bring their vision to life with care and attention to detail.
We pride ourselves on offering a clear and guided experience — from helping you choose the perfect size and style to ensuring you understand aftercare and retention. Whether you’re new to smile styling or returning for your next design, we make the process seamless, safe, and empowering.
With a loyal and growing client base across Aotearoa and Australia, Facade by Sade is recognised for quality, creativity, and consistency. Our mission is simple: to help you smile with pride, connect with your culture, and leave feeling confident.
About Facade by Sade
Kia Ora!
Facade by Sade was founded and is run day-to-day by Sade, a technician with a passion for enhancing natural beauty through custom nifo koula gold charms, tooth gems and cosmetic teeth whitening. With deep roots in her community and a sharp eye for detail, Sade has built a brand that blends cultural expression with personal empowerment.
After perfecting her craft and working hands-on with clients, Sade noticed a gap in the industry — a space where people could feel comfortable, confident, and culturally seen. In response, she launched Facade by Sade in 2022, a space that not only delivers standout smiles but also makes each client feel valued, heard, and connected to their culture and identity.
Sade’s approach is grounded, intentional, and always evolving. She takes pride in her work, in educating her clients, and in providing a safe, welcoming environment where everyone can leave feeling a little more like themselves — just shinier.
Her attention to detail, steady hands, and love for helping people shine from the inside out are what keep clients coming back. At Facade by Sade, it’s more than just a service — it’s a movement rooted in confidence, connection, and culture.
Why the Name Facade by Sade?
The name Facade by Sade was inspired by the word facade, which refers to the front of a building — the part people see first. I chose this name because I believe your smile is the “facade” of your body — it’s the first thing people notice, and it carries your energy, confidence, and presence.
Just like the outside of a building sets the tone for what’s inside, your smile speaks before you even say a word. It’s your introduction to the world.
Facade by Sade is about helping people feel proud of that first impression. Through custom Nifo Koula gold charms and tooth gems, I help you express your personality, your culture, and your confidence — all through your smile.
This isn’t just about aesthetics — it’s about self-expression, empowerment, and owning your shine.
Qualifications:
NZ Teeth Whitening Association Registered
As a proud member of the NZ Teeth Whitening Association, I am fully registered and certified to provide safe, effective, and professional teeth whitening services. My training was completed through the NZTWA, ensuring I follow industry best practices, use high-quality products, and maintain the highest standards of care and hygiene. This certification reflects my commitment to delivering results you can trust, while prioritising client safety and comfort at every step.
https://teethwhiteningassociates.co.nz/about-teeth-whitening-associates/about-nzctwa/